PRIVACY & DATA PROTECTION
Your information deserves the same care as your skin.
Livia Florence may need to collect personal information so that we can answer enquiries, arrange consultations, assess whether treatments are appropriate and provide safe, considered care. This page explains what information we may collect, why we need it and how it will be handled.
OUR APPROACH
Privacy should feel clear, not complicated.
We only want to collect information that has a genuine purpose. Some information may be needed simply to respond to an enquiry or arrange an appointment. Other information — particularly health and medical information — may be necessary to help determine whether a treatment is appropriate and to support safe treatment and aftercare.
Personal information should be handled carefully, kept appropriately secure and only retained for as long as there is a legitimate reason or legal requirement to keep it.
INFORMATION WE MAY COLLECT
Information with a purpose.
CONTACT DETAILS
Such as your name, email address, telephone number and other information you provide when contacting Livia Florence.
APPOINTMENT & BOOKING INFORMATION
Information relating to consultations, appointments, cancellations, payments and treatment history.
HEALTH & MEDICAL INFORMATION
Information you provide during consultation that may be relevant to treatment suitability, contraindications, allergies, medications, medical history or safe aftercare.
CONSULTATION & TREATMENT RECORDS
Notes relating to consultations, agreed treatment plans, consent, treatment provided and relevant follow-up or aftercare.
PHOTOGRAPHS
Where appropriate, photographs may form part of clinical treatment records. Any separate use of identifiable photographs for marketing, social media or promotional purposes will require appropriate permission.
WEBSITE & ENQUIRY INFORMATION
Information supplied through website forms or other contact methods and, where applicable, limited technical information relating to use of the website.
WHY INFORMATION MAY BE USED
Why we may use your information.
We may use information for responding to enquiries; arranging and managing consultations and appointments; assessing treatment suitability; maintaining appropriate consultation and treatment records; providing treatment and aftercare safely; processing payments and administering the client relationship; meeting legal, regulatory, insurance and professional obligations; dealing with complaints or concerns; and sending marketing communications only where appropriate and permitted.
The lawful basis for processing can vary depending on the information and reason it is being used. The final policy will reflect Livia Florence’s confirmed systems and processes before launch.
HEALTH & TREATMENT INFORMATION
Some information needs additional care.
Information about your health may be particularly important when considering whether a treatment is suitable and safe. Livia Florence may therefore need to ask questions about medical history, medication, allergies, previous treatments and other relevant circumstances.
This information should only be collected where it is relevant and handled with appropriate safeguards.
PHOTOGRAPHY & CONSENT
Your image remains your choice.
Clinical photographs may sometimes be recommended or required as part of treatment documentation. This is different from marketing use.
Identifiable photographs will not be used for Livia Florence marketing or social media simply because they were taken as part of treatment. Separate appropriate permission will be obtained before identifiable client images are used publicly. Agreeing to marketing photography is not a condition of receiving treatment.
WHO INFORMATION MAY BE SHARED WITH
We don’t treat your information casually.
Information will not be sold. It may sometimes need to be shared with trusted service providers or professional parties where necessary to operate the business, provide services, comply with legal obligations or protect client safety. This could eventually include booking or client-record systems, payment providers, website and technology providers, professional advisers, insurers, appropriately involved healthcare or clinical professionals where necessary and lawful, and regulators or authorities where legally required.
[FINAL SERVICE PROVIDERS TO BE CONFIRMED BEFORE LAUNCH]
We won’t keep information simply because we can.
Different information may need to be retained for different periods depending on its purpose and applicable legal, insurance or professional requirements.
[FINAL DATA RETENTION SCHEDULE TO BE CONFIRMED BEFORE LAUNCH]
Your information. Your rights.
People may have rights under UK data protection law in relation to their personal information, depending on the circumstances. These can include access to personal information; correction of inaccurate information; deletion in certain circumstances; restriction of processing in certain circumstances; objection to certain processing; data portability where applicable; and withdrawal of consent where processing relies on consent.
Not every right applies in every circumstance, and some information may need to be retained because of legal, insurance or professional obligations.
Cookies and the website.
The website may use necessary cookies and, depending on the final website setup, may use additional analytics or similar technologies. A dedicated Cookie Policy will be added if required.
[COOKIE AND ANALYTICS SETUP TO BE CONFIRMED BEFORE WEBSITE LAUNCH]
CONTACT ABOUT YOUR INFORMATION
Questions about your information?
Clients can contact Livia Florence if they have questions about how their information is handled or wish to exercise a data protection right.
[REGISTERED COMPANY DETAILS / PRIVACY CONTACT DETAILS TO BE COMPLETED BEFORE LAUNCH]
Privacy Policy
Last updated: [DATE TO BE ADDED AT LAUNCH]
This policy may be updated as Livia Florence’s services, systems and legal obligations develop.
CARE BEGINS WITH TRUST
If you’re unsure about what information we’ll need, why we’re asking for it or how it will be used, please ask.
Contact Livia Florence